Podcasting is a newer form of media that's still coming into its own. They're basically free non-live talk radio shows that can be downloaded and listened to whenever it's convenient for you. While they're growing in popularity at a rapid pace, plenty of people still don't know what all the fuss is about. If you're aren't currently listening to podcasts, you may be wondering what it is that others find so attractive about the medium. Take a look at some of the ways that podcasts are improving the lives of their listeners.
Turn Lost Time into Personal Growth Time
Chances are that there's something that you have to do regularly that feels like a boring waste of your time, whether it's a long commute, standing in line at the post office, or cleaning out your garage. Pop in a pair of earbuds and download a podcast, and suddenly you're putting that lost time to good use.
Use this time to listen to a podcast that educates, inspires, or informs. There are shows for every type of topic you can imagine. Do you want to be more financially literate? Improve your grammar? Meditate effectively? Increase your understanding of the major news topics of the day? There are podcasts for all of those subjects and more. You can turn that boring commute into a master class in a subject that you care deeply about.
Take a Chance on Something New
Podcasts are an easy way to introduce yourself to a new idea or new form of entertainment without the need to make a big investment in it. Unlike a television program or live entertainment, you don't have to stop what you're doing to look at the screen or plan to be free to pay attention at a specific time. You can check out a new podcast whenever you like and while you're doing something else at the same time, so it's low-stakes way to take a chance on something that you're not sure whether or not you're going to be interested in.
For example, if you want to find out more about marketing, there are all kinds of different podcasts on the subjects. Different hosts have different levels of expertise, different styles of presenting their views, and different opinions on the subject. Try out a few different shows to find out which ones you like best. Since there's nothing to buy, no schedule to keep, and no major time investment, it's easy to try out new shows.
Expose Yourself to More Informative Advertising
It's rare for anyone to choose to consume a particular type of media for the ads – usually ads are something that you want to avoid. But advertising is necessary when you're consuming content that you don't have to pay for, and the ads on podcasts are unique in a couple of important ways.
For one thing, podcast ads are usually delivered by the hosts. Rather than interrupting the show for a commercial, the hosts deliver a short statement about the product and may talk casually about their own experience with the company or product. This results in ads that are less intrusive and more informative than your typical commercial break. Many podcasters survey their listeners to find out what kind of products and services they're interested in hearing about, so when you listen to a podcast on a topic you're interested in, you're also more likely to hear ads about products that you might be interested in as well.
If you aren't using the podcast app on your phone or tablet, you're probably missing out on some great content that you won't find anywhere else. You have nothing to lose by giving podcasts a try, and you may find that a positive podcast habit is a great way to use some of your time.